By 2030, Gen Z will make up one third of the global workforce, with a projected spending power of $12 trillion. Across industries — from politics and advocacy to entertainment, fashion, and technology — young people are rewriting the rules of engagement.

At The Up and Up, we work to uncover the full picture: how Gen Z shows up in the world, the forces shaping their perspectives, and the ways they’re influencing others. 

The Up and Up Community is a national network of young people who take part in paid research opportunities, listening sessions, and Reality Checks. Together, these contributions inform research and data that shape public understanding of Gen Z. 

By joining, you’ll gain exclusive access to a community of ambitious young leaders – and the opportunity to help define how your generation is seen, understood, and represented in public discourse.