The Up and up community
The best way to understand Gen Z is to listen to them directly.
Our proprietary network includes young people across the country: high school students, college students, and early career professionals. This diverse community forms the foundation of our qualitative research.
We’ve grown this network by visiting high school and college campuses, community centers, and youth hubs nationwide.
Most recently, we launched The Up and Up Ambassador Program, empowering ambassadors to recruit members from their own communities.
Listening Sessions
Want to know what Gen Z really thinks?
A listening session is a moderated forum — typically one to two hours, held virtually or in-person — where participants share their thoughts, concerns, and perspectives on a specific topic. Many sessions are sponsored by clients and offer paid opportunities for our Gen Z community members.
Every session concludes with a detailed insights report, delivering strategies you can act on immediately.
reality checkS
The Up and Up’s Reality Checks are rapid, digital qualitative surveys designed to capture how our community feels about current events in real time.
Sent out about twice a month, Reality Checks offer a quick snapshot of cultural trends and shifting perspectives.
Insights are often featured anonymously in The Up and Up newsletter.
Strategy Implementation
Gen Z is not a monolith. To truly engage this diverse and dynamic cohort, it’s critical to listen to the full spectrum of voices.
Through in-depth reporting and research, The Up and Up has developed a nuanced understanding of what makes this generation unique – and importantly, we also speak their language.
Based on tailored research, we map actionable strategies and can embed with your team to make sure ideas don’t just stay on paper – they’re executed with impact.
BUSINESS ADVISORY
This generation has no appetite for fluff. We craft campaigns that resonate, grounded in real insights, innovative storytelling, and sharp strategy. We can also connect you directly with Gen Z community members to bring data and perspectives to life.
From influencer collaborations to media placements, The Up and Up positions your brand to lead conversations that matter.