Privacy policy
Effective Date: November 20, 2025
This Privacy Policy explains how The Up and Up (“we,” “us,” or “our”) collects, uses, shares, and protects information when you visit or interact with https://www.upandupstrategies.com/ and all related domains (the “Site”), join The Up and Up Community, subscribe to receive content, participate in a Reality Check or a Listening Session, take part in The Up and Up Ambassador program, or otherwise provide information to us (collectively the “Programs” and together with the Site, the “Services”).
By using or engaging with our Services, you agree to the practices described in this Privacy Policy.
Who This Policy Covers and Age Limits
Our Site and Programs are intended for individuals age 13and over. We will endeavor to obtain parental or guardian consent from participants under age 18 when practical.
What We Collect
We collect information directly from you, automatically when you use the Site, and from your voluntary participation in our Programs. The types of information we collect may include:
Contact information, such as name, email address, phone number, city of residence, and organization, educational institution, or affiliation.
Responses to survey questions, including opinions, feedback, and open-ended responses provided through the Site, community activities, Reality Checks, Listening Sessions, and the Ambassador program.
Demographic information, such as age range, location, and other demographic details you choose to share.
Automatically collected information, such as IP address, device identifiers, browser type, operating system, referring URLs, pages viewed, links clicked, general location (based on IP), and other usage details collected through cookies, pixels, analytics tools, and similar technologies.
You may also voluntarily provide other information, such as when you complete forms, submit questions, register for events, participate in interviews or small-group sessions, or otherwise communicate with us.
Our Programs
The Up and Up Community and subscriptions: If you join our community or subscribe to receive more content, we collect your contact information and any preferences you set, as well as engagement data (for example, when you open emails or click links).
Reality Checks and Listening Sessions: If you participate in a Reality Check or Listening Session, we may collect your responses to questions, qualitative feedback, demographic information you choose to share, and scheduling information. Sessions may involve notes or summaries; if audio or video is recorded, we will disclose that at the time of participation.
The Up and Up Ambassador Program: If you join our Ambassador Program, we collect contact information, program-related preferences and activities, and any content you contribute. We may also collect limited payment or tax information if stipends or incentives are offered and you choose to receive them.
How We Use Information
We use the personal information we collect to:
Provide, operate, and improve the Site, our community, Programs, and other services.
Communicate with you, including sending updates, newsletters, invitations, and relevant content you request or that may interest you.
To allow you to participate in interactive features on our Site;
To perform analytics to learn about the behavior of our users;
Conduct research, analytics, surveys, Reality Checks, and Listening Sessions to develop insights and inform strategy, programming, and related offerings.
Personalize your experience and understand how users interact with our content and programs.
Administer and grow The Up and Up Ambassador program and other initiatives.
Maintain the security and integrity of our systems, prevent fraud, and comply with legal obligations.
We may use your direct quotes or other insights gathered from Reality Checks or Listening Sessions, associated with your first name, age, and city or state of residence in our newsletters or other publications, including television, radio, podcast, or other media outlet.
Anonymized and Aggregated Data
We may create and use anonymized and/or aggregated information for research, reporting, and analytics. This information does not identify you personally. We may share or sell anonymized and/or aggregated data to partners, clients, researchers, or other third parties for research, analytics, or similar purposes. We do not use anonymization to circumvent privacy commitments, and we take steps designed to prevent re-identification.
How We Share Information
We may share personal information as follows:
With service providers and vendors who help us operate the Site, send communications, conduct surveys and analytics, host events or sessions, process forms, and support our programs, subject to appropriate confidentiality and data protection terms.
With research and Program partners who collaborate with us on Reality Checks, Listening Sessions, community engagements, or Ambassador program activities, for the limited purposes described at the point of collection.
For legal, safety, and compliance purposes when we believe in good faith that disclosure is necessary to comply with law, regulation, or legal process.
To protect the rights, safety, or property of The Up and Up, our users, or others.
To detect, prevent, or address fraud, security, or technical issues.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or a similar proceeding, in which personal information held by us about our users is among the assets transferred.
To enforce any agreement, including any applicable terms of service; to establish or exercise our rights or defend against legal claims.
We do not sell your personal information. However, all of data collected through our Programs, including quotes, transcripts, insights, video and audio recordings, and limited demographic information may be shared with our partners.
Cookies and Tracking Technologies
We use cookies, pixels, local storage, and similar technologies to recognize your device, learn about your interactions with the Site and our emails, and improve our content and services. Cookies may be set by us or by third-party providers that help us with analytics and performance.
You can manage cookies through your browser settings, which may allow you to block or delete cookies. Note that some Site features may not function properly without certain cookies. You can also opt out of certain third-party analytics by following the instructions provided by those providers.
“Do Not Track” Requests
Our Site currently does not respond to “do not track” or similar signals.
Your Choices
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following controls:
Review, Correct, or Request Deletion of Your Information
You may review and edit or request that we delete the information we collected about you at any time by contacting us at the addresses listed at the end of this Privacy Policy. We will respond in accordance with applicable laws. If your information has been shared with a third party, as described elsewhere in this Privacy Policy, then that third party has received its own copy of your data. If you have been contacted by one of these third parties and wish to correct or delete your information, please contact them directly.
Tracking Technologies and Advertising. Most browsers accept cookies automatically. You may be able to set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. For instructions, check your browser’s technical information. If you disable or refuse cookies, some parts of the Site may be inaccessible or may not function properly. You can still place orders over the telephone or by contacting customer service. Please note that cookie-based opt-outs must be performed on each device and browser that you wish to have opted out.
Communications. If you do not wish to receive communications from us, you can opt out by clicking the unsubscribe link in the email. This opt-out does not apply to information provided to us as a result of Program participation or other transactions.
Google Analytics. We may use Google Analytics to improve our Site’s functions. You can choose not to be included in Google Analytics by visiting tools.google.com/dlpage/gaoptout.
Data Retention
We retain personal information for as long as needed to deliver the Site and our Programs, to fulfill the purposes described in this Policy, and to meet legal, accounting, or reporting requirements. We may retain anonymized and/or aggregated data for research and analytics.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the internet or method of storage is completely secure, and we cannot guarantee absolute security.
International Users
If you access the Site or participate in Programs from outside the country in which our systems are located, your information may be processed in countries that may have different data protection laws than your home jurisdiction. We take steps designed to ensure an appropriate level of protection for your information in accordance with this Policy.
Third-Party Websites and Social Media
The Site may link to third-party websites, platforms, or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites or services you use.
Our Site may include social media features, such as Meta “Like” or “Recommend” buttons, Instagram, X, and YouTube. These social media features may require cookies to be set to function properly and may collect Personal Information such as your IP address. These features are governed by the privacy policy of the social media platform. Please review the privacy policies of the social media platforms to learn how they protect your information.
California Visitors
California’s “Shine the Light” law (Civil Code Section 1798.83) permits users of our Site who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to hello@theupandup.us.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” above and post the updated version on the Site. Your continued use of the Site after an update means you accept the revised Policy.
How to Contact Us
If you have questions about this Privacy Policy or our data practices, or if you wish to exercise any privacy rights available to you, please contact us at:
The Up and Up
hello@theupandup.us